Changing culture - one woman, one wall, at a time. That's the work of Great Women Productions, and The Great Women Portrait Project.
Based in Nova Scotia, the business and project was founded by artist, author, certified art therapist and former tech journalist Jo Napier when she realized she had no 'Great Women' stories to tell her young daughter.
'My daughter was little, I was reading her bedtime stories, and wanted to tell her about the 'Great Women' - specifically the great women of Nova Scotia. As she grew older, and took an interest in chemistry, I wanted to tell her about the great women of STEM.
'In both instances, no great stories bubbled up - besides Marie Curie - despite 10 years as a journalist, and several as a tech columnist during the dot.com days. That uncomfortable realization - that half our history, the female half - was missing from my consciousness - was the spark that created my Great Women Productions portrait business.'
A woman-led, sole proprietorship based in Halifax Nova Scotia, Great Women Productions (GWP) takes an ‘everyday approach' to changing the culture: creating portraits and art installations that reflect the female face of innovation. "Portrait art broadens our awareness of what 'women's work' really is. I think if we knew our real history, the full story - if we knew the powerful paths women have forged in traditionally male-dominated domains - girls could have a natural sense of ownership in areas of work and study like chemistry, finance, engineering. And boys and men would see the power and value of having women I the mix - of inclusion and simple justice and reason in embracing gender equality. Skip the training courses, I say; hang a great woman's portrait instead, in an office or some public space.
Behavioural science shows this simple act can shift mindsets in ways that training courses and DEI workshops won't - simple because it shows what is really valued."
In 2023, Jo and a group of Nova Scotia women started The Great Women Portrait Project, which lets leaders use portrait art to the reveal the female face of innovation in public and professional spaces.